- About Us
No-longer feel like your marketing dollars and strategies are fragmented. At FWRD, we build and implement a holistic strategy that incorporates Social and SEM together for a well-rounded, sophisticated plan to drive your company’s goals. We drive revenue and/or leads with advanced audience segmentation, hyper-targeting, and an appropriate marketing mix across all channels.
Every engagement is a partnership, and we don’t ever take that for granted. Let’s move forward together.
- What Our Clients Are Saying
FWRD Digital is a world-class agency; Sam is our digital super hero. We were in a bit of a bind and he stepped in and saved the day by cleaning up our accounts. We were able to better reach our target audience through proper audience segmentation thanks to Sam. He is always available and listens patiently to all of our needs and concerns; he’s a part of the team. At a time where online marketing is so critical, I’m glad we found a growth hacking partner in FWRD Digital.
FWRD Digital helped us surpass our eCommerce benchmark by 41% from the prior year! Sam delivers detailed strategies for Parke & Ronen’s digital efforts and FWRD Digital is a reliable partner for our digital growth.
FWRD has been a highly strategic, meticulous, and responsive partner to work with to help us meet and exceed our digital KPIs. In addition to providing thorough and actionable insights, FWRD is clearly committed to driving our digital campaigns forward by tirelessly optimizing performance.
FWRD Digital has been a great strategic partner in helping us achieve great success with driving online conversions. 2017 was the first year of running paid search campaigns for one of our clients and after seeing impressive performance within the first few months, the client doubled the budget! Sam is very prompt in responding to requests and questions and is always willing to jump in and help when we need him. From providing campaign build recommendations to answering questions on the fly – he has truly been a life saver and I thoroughly enjoy working with him!
- Our Approach
Establishing KPIs and Deep-Dive Analysis
The most important component to any engagement is identifying exactly what you are looking to do and how the given marketing channel fits into the mix.
Once goals are established, we either execute a deep-dive analysis of your existing account or prepare a full-fledged, new strategy. We base any new strategy from our initial discussions, industry trends, competitive bench marking tools, and much more.
Campaign Build & Launch
After the opportunities are presented and approved by your team, next step is turning our recommendations into actions. In this step we work closely with your team to ensure that we are continuing to build with the mindset of our KPI goals.
Accrue Learnings & Continue Testing
We're not done yet... Being able to build and launch is half of the battle. Reporting and making actionable next steps is the difference between good digital marketers and great digital marketers.
At FWRD we create a specific testing calendar to ensure that every month there is always something being tested. Testing calendars are specially designed to fit your business needs.
- What Makes Us So Special
A slew of target techniques are taken into consideration when building campaigns to fully maximize returns. Examples include targeting by device, audience type, match type and/or location.
We consider an ad group a “theme” of keywords that are bucketed together. Our best practice is to have only 1-5 keywords per ad group to ensure our messaging speaks exactly to the given search term.
Keywords are created from a combination of historical Search Term performance, competitive benchmarking research, Google’s Keyword Planner and additional research methods
Through ad copy testing, we have identified that if you put the search term in the headline, you drive stronger Click Through Rates and Lower Cost Per Click. We pride ourselves on mapping very specifically the user’s given search to accurate messaging.
Just because a specific tactic worked with one client doesn’t necessarily mean it’s the best solution for you. We treat each engagement separately and have thought-out reasoning behind each initiative we test.
- Our Services
Are you maximizing your budget or throwing away money? We’ll provide a full AdWords account audit for completely free. Fill-out our form below to get started.