Author - Sam Sherman

The Impact of Voice-Enabled Devices on Paid Media

Our world moves at an incredibly fast pace. With products such as Amazon’s Alexa, Google Home, Siri and Cortana, information for consumers is no longer “at your fingertips”. [...]


Posted By Category: Paid MediaComments: 0

3 Tips For Using Instagram as a Luxury Brand

It is no secret that Instagram is booming with engaged users open to using the platform for socializing and being marketed to, making it a perfect place for [...]


Posted By Category: Paid SocialComments: 0

5 Tips For Building a Mobile-First Paid Media Strategy

Newsflash: mobile matters. Oh yeah, we knew that. According to reports, by 2018, nearly 80% of internet usage will be mobile. How can we capitalize on this volume [...]


Posted By Category: Paid MediaComments: 0

5 Reasons You Need a Cohesive Digital Strategy for 2018

If you’re like me, you like to take some time while you’re out and about to “people watch.” After all, people are fascinating! Now, the next time you’re [...]


Posted By Category: Paid MediaComments: 0

The Importance Of Bidding On Your Brand Name

Why would I bid on my brand name in PPC when I already own the first position organically? Full Name (required) Company Name [...]


Posted By Category: SEM/PPCComments: 0