Display Advertising

Grow brand awareness while being able to effectively measure

Display Ads often get a bad rap, but at the end of the day it is one of the most-effective ways to get your Brand out there while being able to measure the impact in doing so.

Display can successfully tap into any of these components to the purchase funnel through a slew of tactics. At FWRD Digital, we utilize Affinity, In-Market and a slew of remarketing options to touch on all pieces. Display helps tie together branding across your multiple touch points and FWRD Digital is capable of reporting these multi-channel touchpoints through advanced URL tagging.

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- What We Value

A slew of target techniques are taken into consideration when building campaigns to fully maximize returns. Examples include targeting by device, audience type, match type and/or location.

We consider an ad group a “theme” of keywords that are bucketed together. Our best practice is to have only 1-5 keywords per ad group to ensure our messaging speaks exactly to the given search term.

Keywords are created from a combination of historical Search Term performance, competitive benchmarking research, Google’s Keyword Planner and additional research methods

Through ad copy testing, we have identified that if you put the search term in the headline, you drive stronger Click Through Rates and Lower Cost Per Click. We pride ourselves on mapping very specifically the user’s given search to accurate messaging.

Just because a specific tactic worked with one client doesn’t necessarily mean it’s the best solution for you. We treat each engagement separately and have thought-out reasoning behind each initiative we test.

- Our Strategy