Organic Social

Develop a sense of community for your audience

Focused on building and maintaining a strong brand for your customers. We do so by creating high-quality posts that interact with your community across all of the major social media networks including Facebook, Instagram, Twitter and Linkedin.

With Organic Social, you may still only reach a small fraction of your audience, thus, we typically recommend a marketing mix between both Paid and Organic social to 1) bring in the audience, but 2) maintain their engagement. Creating a synergy between the two helps maximize marketing dollars appropriately.

Industries we’ve leveraged Social with:

  • Retail
  • B2B
  • Professional Photography
  • Professional Artists

- What We Value

A slew of target techniques are taken into consideration when building campaigns to fully maximize returns. Examples include targeting by device, audience type, match type and/or location.

We consider an ad group a “theme” of keywords that are bucketed together. Our best practice is to have only 1-5 keywords per ad group to ensure our messaging speaks exactly to the given search term.

Keywords are created from a combination of historical Search Term performance, competitive benchmarking research, Google’s Keyword Planner and additional research methods

Through ad copy testing, we have identified that if you put the search term in the headline, you drive stronger Click Through Rates and Lower Cost Per Click. We pride ourselves on mapping very specifically the user’s given search to accurate messaging.

Just because a specific tactic worked with one client doesn’t necessarily mean it’s the best solution for you. We treat each engagement separately and have thought-out reasoning behind each initiative we test.

- Our Process

We work closely with your creative team to ensure that we have the necessary collateral to build a successful program. Our statement of work for social is very thorough to ensure that we are in agreement on the number of posts and anticipated engagement. While we don’t have long-term contracts, particularly for social we recommend at least a 3-month test for us to initially gain a new audience and showcase how we can leverage them across additional channels and acquisition tactics.