– Looking for a
Free Google AdWords audit?
Get first-page exposure on the top search engines. This is the ‘instant gratification’ channel in a sense that you can be up and running on the same day. At FWRD Digital, we know the precise methods to not only get you on the first page of Google, but do it in an efficient, cost-effective manner.
We utilize a slew of different techniques to drive the best possible performance. Below are examples of areas we optimize and look at if we are running one of our free AdWords account audits.
FWRD Digital is certified and has an advanced skill-set in Google AdWords, Bing Ads and Yahoo Gemini. We are fluent with Kenshoo, Marin & Doubleclick bidding platforms and have a tremendous amount of experience in competitive benchmarking tools such as SEMrush and The Search Monitor. Regardless if your business is big or small, let FWRD Digital get you to the next level.
- What We Value
A slew of target techniques are taken into consideration when building campaigns to fully maximize returns. Examples include targeting by device, audience type, match type and/or location.
We consider an ad group a “theme” of keywords that are bucketed together. Our best practice is to have only 1-5 keywords per ad group to ensure our messaging speaks exactly to the given search term.
Keywords are created from a combination of historical Search Term performance, competitive benchmarking research, Google’s Keyword Planner and additional research methods
Through ad copy testing, we have identified that if you put the search term in the headline, you drive stronger Click Through Rates and Lower Cost Per Click. We pride ourselves on mapping very specifically the user’s given search to accurate messaging.
Just because a specific tactic worked with one client doesn’t necessarily mean it’s the best solution for you. We treat each engagement separately and have thought-out reasoning behind each initiative we test.
- Our Platforms
- Our Strategy
Establishing KPIs and Deep-Dive Analysis
The most important component to any engagement is identifying exactly what you are looking to do and how the given marketing channel fits into the mix.
Once goals are established, we either execute a deep-dive analysis of your existing account or prepare a full-fledged, new strategy. We base any new strategy from our initial discussions, industry trends, competitive bench marking tools, and much more.
Campaign Build & Launch
After the opportunities are presented and approved by your team, next step is turning our recommendations into actions. In this step we work closely with your team to ensure that we are continuing to build with the mindset of our KPI goals.
Accrue Learnings & Continue Testing
We're not done yet... Being able to build and launch is half of the battle. Reporting and making actionable next steps is the difference between good digital marketers and great digital marketers.
At FWRD we create a specific testing calendar to ensure that every month there is always something being tested. Testing calendars are specially designed to fit your business needs.