Paid Search (PPC/SEM)

eCommerce & Lead Gen Direct Response Marketing

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Get first-page exposure on the top search engines. This is the ‘instant gratification’ channel in a sense that you can be up and running on the same day. At FWRD Digital, we know the precise methods to not only get you on the first page of Google, but do it in an efficient, cost-effective manner.

We utilize a slew of different techniques to drive the best possible performance. Below are examples of areas we optimize and look at if we are running one of our free AdWords account audits.

  • Keyword Analysis
  • Ad Copy Analysis
  • Campaign Settings Audit
  • Eligible Audiences for Remarketing
  • Device Bid Adjustments
  • Appropriate Investment Allocations by Tactic
  • Location Targeting
  • Time of Day/Day of Week Adjustments
  • Applicable Betas by Google and/or Bing

FWRD Digital is certified and has an advanced skill-set in Google AdWords, Bing Ads and Yahoo Gemini. We are fluent with Kenshoo, Marin & Doubleclick bidding platforms and have a tremendous amount of experience in competitive benchmarking tools such as SEMrush and The Search Monitor. Regardless if your business is big or small, let FWRD Digital get you to the next level.

- What We Value

A slew of target techniques are taken into consideration when building campaigns to fully maximize returns. Examples include targeting by device, audience type, match type and/or location.

We consider an ad group a “theme” of keywords that are bucketed together. Our best practice is to have only 1-5 keywords per ad group to ensure our messaging speaks exactly to the given search term.

Keywords are created from a combination of historical Search Term performance, competitive benchmarking research, Google’s Keyword Planner and additional research methods

Through ad copy testing, we have identified that if you put the search term in the headline, you drive stronger Click Through Rates and Lower Cost Per Click. We pride ourselves on mapping very specifically the user’s given search to accurate messaging.

Just because a specific tactic worked with one client doesn’t necessarily mean it’s the best solution for you. We treat each engagement separately and have thought-out reasoning behind each initiative we test.

- Our Platforms


- Our Strategy

Education Lead-Gen Case Study: 186% Lead Growth

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Client Profile

Leading K-12 Education Network has five independent schools in Fremont and San Jose, CA; Brooklyn and Manhattan, NY; and McLean, VA.Read More »